Digital Media Camps

Content is king. In this camp, students transform from passive scrollers into active creators. We teach the technical and narrative skills needed to produce high-quality digital content, from YouTube vlogs to investigative podcasts.

Reference vs. creation

We don’t just teach software; we teach storytelling. A fancy transition doesn’t matter if the story is boring. We focus on “The Hook,” “The Arc,” and “The Payoff.”

---

The 7 Ws + How

Who & What

Who

Creators: Ages 12–18.
Interests: YouTubers, Podcasters, aspiring Journalists, and Designers.

What

Scope: Video editing, Audio production, Graphic Design, Social Media Strategy.
Output: A finished digital portfolio.

When & Where

When

Timing: Two-week intensive blocks.
Schedule: Production days (shooting/recording) vs. Post-production days (editing).

Where

Studio: Sound-treated podcast booths, Green Screen studio, Computer Mac Lab.

Why & Which

Why

Importance: Digital literacy is essential communication.
Skill: Learning to edit is learning to think critically about information.

Which

Software: Adobe Creative Cloud (Premiere, Photoshop, Audition), DaVinci Resolve.

Whose & How

Whose

Instructors: Professional editors, photographers, and content strategists.

How

Process: Pre-production -> Production -> Post-production -> Distribution.

---

Production Workflow

The professional pipeline we follow:

graph TD
    A[<b>Idea</b><br/>Script & Storyboard] --> B[<b>Production</b><br/>Shoot & Record]
    B --> C[<b>Post-Production</b><br/>Edit, Color, Sound]
    C --> D[<b>Review</b><br/>Feedback Cycle]
    D --> E[<b>Publish</b><br/>Export & Upload]

---

Media Tracks

1. Video Production (The YouTuber)

• Camera Skills: Framing, lighting, depth of field.
• Editing: Pacing, jump cuts, B-roll usage, transitions.
• Audio: Using lapel mics and shotgun mics for crisp sound.
• Project: Create a 5-minute vlog or mini-documentary.

2. Podcasting & Audio (The Voice)

• Interviewing: How to ask open-ended questions and listen active.
• Sound Design: Using music beds and sound effects (SFX) to set the mood.
• Voice: Mic technique, projection, and removing “ums” and “ahs” in post.
• Project: Produce a pilot episode of a podcast series.

3. Graphic Design & Branding (The Brand)

• Visual Identity: Color theory, typography, logo design.
• Thumbnails: Psychology of the click—how to design compelling cover art.
• Tools: Mastering Photoshop layers, masking, and adjustment layers.

---

Daily Schedule: The Studio Life

1. Morning Pitch (09:00 - 09:30) Editorial meeting. Pitching ideas for the day’s content.

2. Production Workshop (09:30 - 12:00) “On Location.” Shooting footage around campus or recording interviews in the booth.

3. The Edit Bay (13:30 - 16:00) Heads-down editing time. Instructors help with technical hurdles (“How do I key out this green screen?”).

4. dailies Screening (16:30 - 17:30) Watching rough cuts together. Learning to give and receive creative feedback without ego.

---

Ethics & Citizenship

• Copyright: Understanding fair use and creative commons.
• Digital Footprint: Managing online reputation.
• Safety: Protecting privacy and dealing with comments.

Hardware

Canon/Sony Mirrorless Cameras, RodeCaster Pro Consoles, Shure SM7B Mics.

Software

Full Adobe Creative Suite access for every student.

Ready to explore LearnCamps?

Discover our transformative educational programs that build lasting skills and confidence.

Enroll NowLearn More